It’s been 12 years since this piece was published in the print edition of LINKS Magazine, under an original headline that played on the “China Syndrome” trope. Almost immediately upon publication of this feature, President Xi Jinping started calling out golf as a tool of corrupt bourgeoise elites. At the time, many observers viewed this rhetoric as merely opportunistic. After all, the mainland Chinese course- and player-development markets were booming in 2014. Golf had just been designated an Olympic sport — and the Chinese LOVE Olympic sports. Surely golf wasn’t in any real trouble there. Surely this was Xi scoring political points. Surely this anti-golf rhetoric would pass.
Well, that moment might well prove the historic high-water mark for both Chinese golf and the subject of my story, Mission Hills, then largest golf resort on earth. Because Xi wasn’t posing.
The Central Government had banned new course development a decade prior, a fact that provincial apparatchiks and rich developers had chosen to ignore. See here a piece I wrote for GCM China a year after the LINKS story, in 2015, detailing the haze of politics and environmental concerns — some real, some manufactured — then swirling about the Chinese golf industry.
Five years later, more than 100 courses had closed down. As many as 500 remain operational today, but their existence is maintained very quietly indeed. A robust golf media sector had once thrived in China; today that roster of magazines, websites and TV channels has disappeared almost entirely.
Mainland Chinese still love their golf. For a while, later in the 2010s, they simply played the game on holiday in Vietnam, Thailand and Japan. Once COVID-19 emerged in February 2020, that brand of tourism (all tourism) ground to a halt. A lot can happen in a decade. I renewed my 10-year Chinese visa business in 2018. I traveled there the same year, in March. I may never use it again.
