Mandarin Media is that rare bird: an integrated communications agency that practices agency. In other words, we get things done: International Media/PR, expert content creation (rich and otherwise), digital marketing strategies, and web development — in the golf, hospitality and property sectors. The key enabler is MM's journalistic DNA. Our team is staffed exclusively with media vets who can interact, pitch story ideas and brainstorm with working reporters, editors and producers peer to peer. Veteran journalist Hal Phillips formed Mandarin Media, in 1997, to create for clients meaningful, media-driven awareness campaigns that promote their brands, products, properties and services. What constitutes “meaningful” awareness? Simply put, it’s a caliber and breadth of targeted media presence that enables the sales and profitability all clients seek, B2C or B2B.
Our motto used to be, Every business has a story. Who’s telling yours? Still has a nice big-picture ring to it... But "telling a story" perhaps oversimplifies what MM allows clients and their brands to accomplish in today's ever more fragmented digital media landscape: Together with the client, we craft that story, hone it into compelling news and feature narratives, adapt it to print, web, video, social media and audio formats, then continually relay it to our longstanding media partners for posting, publishing, broadcast, sharing and comment. Some companies have components of this capability (and savvy) in-house. Mandarin Media is there for those who don’t... One more thing: We work from offices in the U.S. and Vietnam, with satellite offices (and partners in all the critical, allied fields) spread far and wide. We believe in decentralization. It enables MM to best serve clients, interact with key media, and partner with skilled media specialists wherever English- and Chinese-language media is created and consumed, which is to say everywhere in North America, Asia-Pacific and Europe/UK.